Great moments in marketing…
Nothing that I’m doing is anywhere as interesting as what’s happening with Facebook.
You’ve probably heard about the ‘chair’ ad Facebook made to celebrate their 1 billionth user (none of whom are in China) and how they completely got it wrong. It’s heartening to know that huge technology corporations like Apple (with the iPhone 5 maps) and Facebook can really get it wrong.
Facebook CEO Mark Zuckerberg wrote of the commercial in a blog post that ‘for the first time in our history, we’ve made a brand video to express what our place is on this earth.’
“We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives,” he added.
As Jeff Bercovici from Forbes magazine says ” this spot was directed by Alejandro G. Iñárritu, who also made Babel, a movie about how all of humanity is united by overpowering, unrelenting pain. He forgot about chairs, and so he made this ad.”
Nothing that I’m doing is anywhere as interesting as what’s happening with Facebook.
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| Chairs are like Facebook |
Facebook CEO Mark Zuckerberg wrote of the commercial in a blog post that ‘for the first time in our history, we’ve made a brand video to express what our place is on this earth.’
“We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives,” he added.
As Jeff Bercovici from Forbes magazine says ” this spot was directed by Alejandro G. Iñárritu, who also made Babel, a movie about how all of humanity is united by overpowering, unrelenting pain. He forgot about chairs, and so he made this ad.”
